Surveys are present everywhere, all around the physical and digital world. Whether you are talking about feedback survey, lead generation survey, research survey, quizz, Net Promoter Score survey, guest satisfaction survey, or any kind of survey, you have a few things to take into account when it comes to creating the survey.
As Jeff Bezos, nicely put it
“Your brand is what other people say about you when you’re not in the room.”
Customer feedback is at the center of every organisation, getting more important than ever before.
However, few companies are actually collecting valuable and actionable data. A typical business only hears, say 4% of its dissatisfied customers. Which is very impeding in terms of improving the overall customer experience.